The family running Florida's Best Pools.
Two generations of South Florida pool service experience. CPO-licensed. Hands-on ownership. Same techs on your pool, week after week.
Joe Ford
Owner & Operator
Joe Ford is the owner of Florida's Best Pools, a family-owned pool service company his father started in 1986 in Boca Raton, Florida. Joe grew up on the route — riding along on weekly stops, learning chemistry from his father, and watching what separates a sustainable South Florida pool service company from a transient one.
Sydney Ford
Account Manager & Co-Owner
Sydney Ford manages client relationships at Florida's Best Pools. She's the person on the other end of the phone when a homeowner calls for a free on-site pool evaluation, the one who walks new clients through exactly what's included in a flat-rate weekly pool cleaning service, and the one who follows up when a visit doesn't meet the standard the company promised.
Matt Balog
Founder & Lead Pool Technician
Matt Balog has been cleaning pools since he was a kid. His father — a licensed Florida swimming pool maintenance and repair contractor since 1989 — taught him the trade from the ground up: water chemistry, equipment mechanics, how to read a filter pressure gauge, what a failing pump sounds like two months before it fails. Pool service wasn't a job Matt took on. It was the family business.
Ronald Liddell
Service Manager
Ronald Liddell manages the operational backbone of Florida's Best Pools — route scheduling, technician dispatch, and the chemical inventory that keeps every service truck properly stocked for every visit. His background is in logistics, and he applies that discipline directly to the challenge of running consistent weekly pool service across dozens of South Florida routes.
Doug Santiago
Field Technician Trainer — Commercial Accounts
Doug Santiago handles Florida's Best Pools' commercial accounts — hotels, HOAs, and community pools — and trains field technicians on the protocols that separate compliant, professional service from liability exposure. His specialty is Florida Department of Health pool code compliance: the documentation, chemistry standards, and inspection procedures that commercial pool operators are legally required to maintain.
Max Foreman
Pool Technician
Max Foreman is a residential pool technician at Florida's Best Pools, running weekly cleaning and maintenance routes across South Florida. Every visit follows the company's documented protocol: full chemistry test, skim, brush, vacuum, basket service, equipment check, and a photo-documented report sent to the homeowner the same day.
Brandon Brown
Pool Technician
Brandon Brown is a residential pool technician at Florida's Best Pools, executing weekly pool cleaning and maintenance visits across South Florida routes. His work follows the company's full documented protocol on every visit — chemistry, equipment, and a same-day photo report to the homeowner.
Robert Couey
Pool Technician
Robert Couey runs residential pool service routes for Florida's Best Pools, covering weekly cleaning, chemistry balancing, and equipment inspection across South Florida. Every visit ends with a photo-documented report emailed directly to the homeowner.
Susan Cordero
Executive Assistant
Susan Cordero handles scheduling, client inquiries, and day-to-day customer care coordination at Florida's Best Pools. She's often the first point of contact for new clients calling to schedule a free on-site evaluation, and the person coordinating follow-up when service questions come in.
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