The family running Florida's Best Pools.
Two generations of South Florida pool service experience. CPO-licensed. Hands-on ownership. Same techs on your pool, week after week.
Matt Balog
Founder & Lead Pool Technician
Matt Balog has been cleaning pools since he was a kid. His father, Jeff Balog, was already servicing South Florida pools before 1989 — the year Jeff got his Florida Swimming Pool Maintenance & Repair Contractor license and made the business official. Jeff ran it for thirty years and taught Matt the trade from the ground up: water chemistry, equipment mechanics, how to read a filter pressure gauge, what a failing pump sounds like two months before it fails. Pool service wasn't a job Matt took on. It was the family business.
Jeff Balog
Advisor & Pool Troubleshooter
Jeff Balog started servicing South Florida pools before 1989 — that's the year he became a licensed Florida Swimming Pool Maintenance & Repair Contractor and turned the work he was already doing into a real company. He ran it for thirty years, building the family pool-service trade that Florida's Best Pools is built on today.
Doug Santiago
Partner — Commercial Operations & Technician Training
Doug Santiago is an equal partner at Florida's Best Pools with 10+ years working and teaching commercial pool cleaning. He runs the company's commercial accounts — hotels, HOAs, condo associations, and community pools — and trains every field technician on the protocols that separate compliant, professional service from liability exposure.
Ronald Liddell
Partner — Service Operations
Ronald Liddell is an equal partner at Florida's Best Pools, managing the operational backbone of the company — route scheduling, technician dispatch, and the chemical inventory that keeps every service truck properly stocked for every visit. His background is in logistics, and he applies that discipline directly to the challenge of running consistent weekly pool service across dozens of South Florida routes.
Joe Ford
Co-Owner & Operations
Joe Ford is one of the owners of Florida's Best Pools, a family-owned pool service company founded by Matt Balog in Boca Raton, Florida. Joe partners with Matt on the business side — building the operating systems, customer infrastructure, and training programs that keep service quality consistent across every route in South Florida.
Sydney F.
Talent Recruiting
Sydney F. finds the people behind Florida's Best Pools' service standard. As the company's talent recruiter, she's responsible for sourcing, vetting, and interviewing every candidate before they ever set foot on a client's property — from field technicians to service managers to operations staff.
Max Foreman
Pool Technician
Max Foreman is a residential pool technician at Florida's Best Pools, running weekly cleaning and maintenance routes across South Florida. Every visit follows the company's documented protocol: full chemistry test, skim, brush, vacuum, basket service, equipment check, and a photo-documented report available upon request.
Brandon Brown
Pool Technician
Brandon Brown is a residential pool technician at Florida's Best Pools, executing weekly pool cleaning and maintenance visits across South Florida routes. His work follows the company's full documented protocol on every visit — chemistry, equipment, and a same-day photo report to the homeowner.
Robert Couey
Pool Technician
Robert Couey runs residential pool service routes for Florida's Best Pools, covering weekly cleaning, chemistry balancing, and equipment inspection across South Florida. Every visit ends with a photo-documented report emailed directly to the homeowner.
Susan Cordero
Executive Assistant
Susan Cordero handles scheduling, client inquiries, and day-to-day customer care coordination at Florida's Best Pools. She's often the first point of contact for new clients calling to schedule a free on-site evaluation, and the person coordinating follow-up when service questions come in.
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