Your Trusted South Florida Pool Experts.
Family-owned. 40+ years of combined founder experience. 10,000+ pools serviced. Still the same simple promise: show up, do it right, communicate clearly.
Our Story
Florida's Best Pools didn't start in 2020. It started in 1989, in a Boca Raton garage, with a Palm Beach County Certificate of Competency stamped Unlimited.
That certificate belonged to Jeffrey F. Balog — Matt's father — and the company he ran for 30 years. From December 1989 through September 2019, Jeffrey serviced South Florida pools the same way he taught his son to: weekly routes, careful chemistry, no shortcuts, and a customer base that mostly never left.
In 2019, Jeffrey handed Matt the reins. Second-generation, raised on the truck, ready to carry it forward.
When Matt partnered with Joe Ford, Ronnie Liddell, and Doug Santiago to build Florida's Best Pools, he didn't bring a résumé. He brought a craft — three decades of it, learned on the route alongside his dad. Different name on the truck. Same Boca zip code. Same standard.
You're hiring generation two of a Boca Raton pool family. We take that seriously.
We specialize in weekly pool service for South Florida homes and have stayed focused on the basics: balanced chemistry, clean water, healthy equipment, clear communication. No gimmicks, no hidden charges, no missed visits.
Every technician on your pool trains through our in-house 150-lesson program before servicing independently. It's why your water stays balanced, your salt cell lasts longer, and you never come home to a surprise.
We're also a member of the Florida Swimming Pool Association (FSPA, Member #77999) — the statewide trade body that administers the FPPS course with the Florida Department of Health and sets continuing-education standards for the industry. It keeps us current on code changes, chemistry, and equipment that actually matter in Florida.
Co-owner Joe Ford also holds a Florida All-Lines Public Adjuster license (3-20, #W026874) through his separate firm Dolphin Claims — useful background when storms hit pool equipment and an insurance claim follows. Florida's Best Pools doesn't handle claims itself; it's simply context for how the operations side of this company gets built.
Built by these four
40+ years of combined founder experience. These four set the standards, protocols, and accountability behind every visit — the people who trained the techs who show up at your pool each week.
Provide reliable, high-quality pool services that ensure a safe, clean, and well-maintained pool year-round.
Become the most trusted pool service provider in South Florida — known for expertise, integrity, and dedication to quality.
Our Core Values
Florida's — We stand by our name. Honesty, transparency, and trust are the foundation of our business.
Integrity: Honest communication, transparent pricing, and no upsells you don't need.
Customer Satisfaction: Consistent, stress-free service that earns every one of our 222+ five-star reviews.
Expertise: 40+ years of combined founder experience in South Florida pool care, baked into every visit.
Reliability: Your pool tech shows up, communicates clearly, and finishes the job right.
Trusted by Homeowners
Homeowners in Boca Raton, Delray Beach, and surrounding areas trust Florida's Best Pools for reliable service, honest communication, and consistently crystal-clear results.
Why Homeowners Choose Florida's Best Pools
Frequently Asked
The lineage starts in 1989. Jeffrey F. Balog — Matt Balog's father — held a Palm Beach County Certificate of Competency (U-15730) for swimming pool maintenance and repair, issued December 1, 1989, and ran the original family pool company for 30 years out of Boca Raton. In 2019, Jeffrey handed the business to his son Matt, who later rebranded it as Florida's Best Pools and partnered with Joe Ford, Ronald Liddell, and Doug Santiago. Same Boca zip code, same family standards, second-generation operator.
Family lineage dates to 1989 (heritage Palm Beach County license U-15730 in Jeffrey F. Balog's name). Today's Florida's Best Pools is built on 40+ years of combined founder experience across Matt Balog, Joe Ford, Ronald Liddell, and Doug Santiago. We're family-owned and operated — second-generation — which is why our clients see the same faces on their routes year after year.
Our company holds a Certified Pool Operator (CPO) license, C-105377, and co-founder Matt Balog holds a Florida Public Pool Specialist (FPPS) certification (#600551). We're also a member of the Florida Swimming Pool Association (FSPA Member #77999) — the statewide trade body. All technicians train through our in-house 150-lesson training program before servicing a pool independently.
Boca Raton, Delray Beach, Highland Beach, Deerfield Beach, Boynton Beach, and Fort Lauderdale — plus surrounding South Florida communities. If you're nearby and not sure, call us — we likely already run a route in your neighborhood.
Yes. Fully licensed in the State of Florida and carrying commercial general liability insurance. We'll send proof on request.
Call or text us and we'll return within 24 hours to make it right. We've built this business on same-tech consistency and clear communication — if something slipped, we fix it fast.
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